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Why I Designed the Book to Be Read Slowly
One thing I knew early on was that Doing What You Know wasn’t meant to be rushed. It’s not the kind of book you blaze through in a weekend and feel done with. That was a deliberate choice. Most people already have enough information. What they lack is integration. They consume ideas faster than they apply them. They move on before anything has a chance to change how they think, decide, or act. Reading quickly feels productive, but it rarely produces lasting results. So I designed the book to slow people down. To create pauses. To surface discomfort. To make certain ideas repeat just enough that you can’t ignore them.…
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What I Refused to Compromise While Writing This Book
There were plenty of moments while writing Doing What You Know when it would have been easier to soften the message. To make it more comfortable. To add more encouragement and fewer confrontations. But from the beginning, I made one decision I refused to compromise on. The book had to tell the truth, even when that truth was uncomfortable. Most people don’t need more motivation. They need clarity. They need someone to name the patterns they’ve normalized and show them how those patterns quietly shape their results. That meant writing in a way that didn’t let readers hide behind excuses, including the ones that sound reasonable on the surface. I…